Marie Curie Cancer Care’s flagship fundraising campaign, the Great Daffodil Appeal, raised over £7 million this year, making it the charity’s most successful appeal to date.
The Great Daffodil Appeal is Marie Curie’s biggest fundraising campaign and encourages everyone to give a donation and wear one of the charity’s daffodil pins during March. The money raised from the appeal enables the charity to provide free care to people with a terminal illness, either in their own home or one of the charity’s nine hospices.
This year’s campaign focused on someone’s last moments meaning as much as their first and was supported by a nationwide TV ad. The majority of the funds were raised through thousands of volunteers collecting donations across the UK as well as from point of sale collection boxes, direct mailings and corporate donations.
Tracey Murray, Head of Fundraising Campaigns at Marie Curie Cancer Care said: “Thanks to the efforts of all our collectors and everyone involved in the appeal we managed to break the £7 million barrier for the first time.
“The money raised will help fund 350,000 hours of free nursing care, which will help people with a terminal illness spend their final weeks, days or hours with the people and things they love close by.
“The success of the appeal was partly due to a record number of people volunteering to collect donations as well as the launch of a three year partnership with Lions Clubs which saw their members also holding hundreds of collections on behalf of the charity.”
In 2012 the Great Daffodil Appeal raised £6.68 million and has raised £72 million to date since it started in 1986.
The Great Daffodil Appeal
The Great Daffodil Appeal is Marie Curie’s biggest fundraising event and encourages everyone to give a donation and wear one of the charity’s daffodil pins during March. Since the first Great Daffodil Appeal took place in 1986, an incredible £72 million has been raised to fund the charity’s work. This money has enabled Marie Curie to provide more of the free hands-on care and emotional support the charity is renowned for. For more information visit www.mariecurie.org.uk/daffodil.
Marie Curie Cancer Care is one of the UK’s largest charities. Employing more than 2,700 nurses, doctors and other healthcare professionals, it provided care to more than 35,000 terminally ill patients in the community and in its nine hospices last year and is the largest provider of hospice beds outside the NHS.
Around 70 per cent of the charity’s income comes from the generous support of thousands of individuals, membership organisations and businesses, with the balance of our funds coming from the NHS.
Marie Curie Nurses
The charity is best known for its network of Marie Curie Nurses working in the community to provide end of life care, totally free for patients in their own homes.
The charity provides core funding for three palliative care research facilities; the Marie Curie Palliative Care Research Unit at University College London, the Marie Curie Palliative Care Institute Liverpool and the Marie Curie Palliative Care Centre at the Wales Cancer Trials Unit (Cardiff University). The charity also supports palliative and end of life care research through its project grant funding streams, the Marie Curie Cancer Care Research Programme (administered by Cancer Research UK) and the Dimbleby Marie Curie Cancer Care Research Fund. Both research programmes aims to tackle the funding and knowledge gap in palliative and end of life care research, which in turn will benefit patients, families and carers.
The right to die in place of choice
Research shows around 63 per cent of people would like to die at home if they had a terminal illness, with a sizeable minority opting for hospice care. However, more than 50 per cent of cancer deaths still occur in hospital, the place people say they would least like to be. Since 2004 Marie Curie Cancer Care has been campaigning for more patients to be able to make the choice to be cared for and die in their place of choice.