Pennies and the Bag Levy

Pennies gives your customers the option to donate a few pence to charity when paying for goods or services by card. You can also support us by donating the income from your sales of plastic carrier bags.

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Donate your bag levy income

The bag levy is a scheme introduced by the government to reduce the number of plastic bags in circulation in the UK and protect the environment by charging 5p per plastic bag. Already introduced in Wales in 2011 and Scotland in 2014, the charge will apply in England from October 2015.

Many retailers have already started donating the income from the levy in Scotland and Wales to charity, with the dual benefits of helping the environment and raising money for a good cause. 

Poundworld: Case study

Our partnership with Poundworld has raised more than £750,000 through a bag levy and other fundraising efforts.

With the rollout of the levy to England, there will be even more opportunities to do something for charity – so why not donate the income raised from the levy to Marie Curie and help do something amazing for our work with people living with a terminal illness and their families.

Donate ‘Pennies’ and make a difference

It offers a brilliant technology driven solution, that's a simple yet effective way of increasing your existing charity fundraising activities. A solution that's low cost, easy to implement, fully automated and does not slow down the checkout process, fitting easily into the normal customer experience. Whether your customers are shopping online, in-store or via a mobile device, it's just a 'one click' process to donate. 

Customers have the option to ‘round up’ or ‘top up’ their donation, with amount always being below 99p. A great new tool in the fundraising locker, customers have said they like Pennies because:

  • It’s my choice every time
  • It’s pennies, not pounds
  • I’m not being pressured
  • It’s an easy way to give

For more information on how you could join this 'Pennies' scheme and help raise vital funds for people living with a terminal illness, please email the Marie Curie Corporate Team.

Pennies - a success

Pennies has raised over £3million since 2011 for multiple charities in partnership with such diverse companies as Dominoes  , Screwfix  , The Entertainer   and Monarch Airlines  

A simple and effective way to boost our company’s fundraising total. It has very little impact on our processes and is a great way for our customers to get the feel good feeling by donating to a great cause
Caroline Underwood: Management Accountant, Connect Distribution

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