Partnership case study: Text Santa

In 2014 Marie Curie was chosen as one of the six Text Santa  charities in an appeal which raised an incredible £6.25 million!

The money was raised through the generosity of the general public donating on the night of the show and through a range of events leading up to it. These included Philip Schofield’s 24 hour live TV marathon on 1 December 2014, The Big Text Santa quiz and a nationwide Morrisons bag pack.

Marie Curie also received a huge amount of TV, print and online media coverage including a Marie Curie ‘takeover’ of Loose Women – with our very own staff and volunteer panellists!  We also received vast coverage in regional news and features on shows including This Morning, Jeremy Kyle and Let’s Do Lunch. 

Of the record-breaking £6.25 million total, we received £1,042,000 for the expansion and longevity of our Helper Service. It means we’ll be able to open six brand new Helper services and fund eight existing services which will support 1,270 people living with a terminal illness across the UK.

Helper is a volunteer-led service where trained volunteers provide emotional support and friendship to someone living with a terminal illness. They’re also there for family and friends, giving them on-going support when someone dies. 

Text Santa was a huge opportunity for Marie Curie to transform our Helper services and raise the profile of our work, caring for people living with any terminal illness. All staff members got involved and supported the appeal, and we couldn’t have been more delighted to have been included in such a brilliant campaign.

The Text Santa show was an amazing success and we are overwhelmed by the immense generosity of ITV viewers who have supported the appeal. We are so grateful to ITV for choosing Marie Curie as one of the beneficiary charities and giving us a platform to raise awareness of our work providing care for people living with a terminal illness and their families.
Dr Jane Collins, Chief Executive of Marie Curie.
Text Santa is a partnership that has involved staff from across the UK, from every single part of Marie Curie. Shops promoted Text Santa and sold pin badges, our offices held quizzes, bake sales and Christmas jumper days, and we had volunteers doing bucket collections and bag packs. It was an incredible partnership to be involved with and is something which will have a lasting legacy for our staff and beneficiaries.
Rebecca Rawle, Corporate Account Manager
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