Partnership case study: Text Santa
In 2014 Marie Curie was chosen as one of the six Text Santa charities in an appeal which raised an incredible £6.25 million!
The money was raised through the generosity of the general public donating on the night of the show and through a range of events leading up to it. These included Philip Schofield’s 24 hour live TV marathon on 1 December 2014, The Big Text Santa quiz and a nationwide Morrisons bag pack.
Marie Curie also received a huge amount of TV, print and online media coverage including a Marie Curie ‘takeover’ of Loose Women – with our very own staff and volunteer panellists! We also received vast coverage in regional news and features on shows including This Morning, Jeremy Kyle and Let’s Do Lunch.
Of the record-breaking £6.25 million total, we received £1,042,000 for the expansion and longevity of our Helper Service. It means we’ll be able to open six brand new Helper services and fund eight existing services which will support 1,270 people living with a terminal illness across the UK.
Helper is a volunteer-led service where trained volunteers provide emotional support and friendship to someone living with a terminal illness. They’re also there for family and friends, giving them on-going support when someone dies.
Text Santa was a huge opportunity for Marie Curie to transform our Helper services and raise the profile of our work, caring for people living with any terminal illness. All staff members got involved and supported the appeal, and we couldn’t have been more delighted to have been included in such a brilliant campaign.