Marie Curie launches digital Christmas campaign

Marie Curie has unveiled a new online campaign Always Here as it reveals that over 2,000 people with a terminal illness will be cared for by Marie Curie Nurses at home over the 12 days of Christmas.

The charity, which supports terminally ill people and their families across the UK, is encouraging people to remember loved ones this festive period by visiting picturewall.mariecurie.org.uk and uploading their photos, films and stories, before personalising their content with a photo frame. They can then download the image and choose to make a donation online or by texting MEMORY to 70020 to donate £3 towards Marie Curie’s nursing care.

Supporters can also upload their content via Twitter using the hashtag #AlwaysHere.

Marie Curie’s Head of Digital Claire Hazle said:

“At this time of year, we naturally think about loved ones who are no longer with us. At Marie Curie we wanted to create an online space where people could reflect and share their thoughts with others who were feeling a similar way. We’ve been privileged to have some very emotional and touching stories shared with us already, in what is becoming a really beautiful collection of memories.”

The campaign complements Marie Curie’s involvement as one of six UK charities to benefit from this year’s ITV Text Santa appeal.

Dam Digital were appointed to design and build the memory wall following a competitive pitch with three shortlisted agencies in August.

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