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Supporters Privacy Notice

Published: 10 Sept 2025
Updated: 17 Sept 2025
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What is the purpose of this document?

Marie Curie is committed to being transparent about how it collects and uses data to meet its data protection obligations. Personal information will be held in compliance with the UK General Data Protection Regulation (EU) 2016/679 and the Data Protection Act 2018.
As we get to know you, we collect a variety of different information to help us build a strong relationship. How much information we collect depends on the type of relationship we have. We have a fundraising promise which sets out our commitment to you as a Marie Curie supporter.
If you shop with us, donate to us, support our fundraising activities, apply to volunteer for us or attend one of our events we may collect the following information:

What types of personal data do we handle?

The personal data we collect, store and process could include:
  • your personal details including your name, address, telephone number, mobile number, email address, date of birth, and where applicable, social media profile URL
  • details of your donations
  • your Gift Aid status
  • information about our services which you use/which we consider of interest to you
  • information as to whether you are a taxpayer so that we can claim Gift Aid
  • financial information, such as bank details or credit/debit card details, where you provide them to make a payment. We don’t store credit or debit card details, but we're required to store bank details in some circumstances, including when they're used for direct debit payments
  • other event-related information (for example dietary requirements and T-shirt size)
  • your contact details if you’re given as an emergency contact for a participant in one of our events (we don’t retain these details after the event)
  • company details of corporate supporters including address, phone numbers, email addresses, publicly available employee information, date of incorporation, business and charitable activities
  • your fundraising stories
  • how you heard about us/our fundraising activities
  • how you use our website
  • information about your computer/mobile device and your visits to and use of this website, including for example your IP address and geographical location
  • your social media links/handles.

When it’s given to us indirectly

(This is when your personal information is given to us by third parties) these might be:
  • websites such as JustGiving or eBay, when this happens, we’ll contact you by phone or email to check how you’d like to hear from us in the future, and to offer you support with your fundraising efforts
  • business partners
  • sub-contractors in technical, payment and delivery services
  • event organisers
  • sponsors
  • advertising networks
  • analytics providers and search information providers.
We may receive information from third party donor wealth analysis companies to enable us to conduct donor wealth analysis (for more information about this, see How we combine and analyse the information we collect about you).

When it’s available publicly

Some information about you may be in the public domain, using public registers such as Companies House, the electoral roll and press reports. This might include:
  • whether you have charitable interests
  • establishing possible common connections between Marie Curie’s network and yours
  • depending on your privacy settings for professional services such as LinkedIn.
We may collect personal information to conduct supporter research and/or donor wealth analysis. This may involve us and/or a third party donor wealth analysis company on our behalf analysing information you provide to us with other public information to create a profile of supporter interests, preferences and level of potential donations so that we can contact you in the most appropriate way and with the most relevant information (for more information about this use, see How we combine and analyse the information we collect about you).

When you visit our websites

When you visit our websites, we automatically collect the following personal and technical information:
  • the internet protocol (IP) address used to connect your computer to the internet
  • your browser type and version
  • your time zone setting
  • browser plug-in types and versions
  • your operating systems and platforms.
Information about your visit to our website, including:
  • the uniform resource locator (URL) clickstream to, through and from this site (including date and time)
  • products/services you viewed and searched for
  • page response times
  • download errors
  • length of visits to certain pages
  • referral sources (how you arrived at the website)
  • page interaction information (such as scrolling and clicks)
  • methods used to browse away from the page.

Special category data

Some types of personal data are likely to be more sensitive and therefore require extra protection. The UK GDPR identifies special category data as:
  • personal data revealing racial or ethnic origin
  • personal data revealing political opinions
  • personal data revealing religious or philosophical beliefs
  • personal data revealing trade union membership
  • genetic data
  • biometric data (where used for identification purposes);
  • data concerning health
  • data concerning a person’s sex life
  • data concerning a person’s sexual orientation.
In certain limited cases we may collect special category data about you. For example, if you enter an event, we may ask you if you have any relevant medical conditions. We will only collect this data about you if there’s a clear and valid reason for doing so and we will securely dispose of that data once the purpose for which it was collected has expired. Our special condition(s) for processing this data is documented in a later section of this privacy notice.
When you visit our website, we use analytics tools and cookies to collect information; please refer to our privacy notice and cookie notice on the website for further details.

How do we collect this information?

Marie Curie collects this information:
  • directly from you when you contact us, donate, take part in one of our fundraising or education activities, or when you make an online shop purchase or sign up as a Gift Aid donor in one of our shops
  • via cookies or online forms when you use our website
  • indirectly from someone known to you when you give them permission to enter you into one of our events
  • from a third party when you use other fundraising websites such as JustGiving, Much Loved, and others to raise money for Marie Curie – provided you’ve given them consent to pass information to us. You should check the privacy policy of these organisations if you wish to understand exactly how they process your data
  • from an online or paper survey
  • from a funeral director if you have donated in memory of someone you know
  • from publicly available information such as Companies House, newspaper articles
  • from social media – depending on your privacy settings. You should read the privacy notices of the individual social media platforms too
  • from conducting donor wealth analysis.

How creating a record for you helps us to be relevant

We may use your personal information to create a record of your interests and preferences. This means we can make our contact with you more relevant, timely and appropriate. It also helps us understand the background of our supporters to help us make sure that what we’re asking is appropriate.

How we combine and analyse the information we collect about you

Before contacting you, we may use data analysis to interpret your data and predict how likely you are to be interested in or responsive to a particular campaign or fundraising message. This may involve us conducting wealth analysis as explained further below.

Supporter research

Supporter research involves us assessing information about you to understand whether you have the capacity and/or motivation to support Marie Curie at a philanthropic level (such as making a major donation). As part of supporter research, we may collect additional information about you (see How we use your information below) and combine, analyse and compile that information into a profile of you in order to assist us in engaging with you in a more personalised way.
We typically look at and combine information published in the media and other commonly used publicly available sources including company resources, public registers, public record databases and documents which provide information on ownership of assets, trade and industry references, professional directories, print and broadcast media, company websites and any data that you choose to make public on LinkedIn such as your professional memberships and networks. We may also use any publicly available data that you share on social media. We may use additional information such as geographical information for measures of affluence where available.
You can opt out of your data being combined and analysed for marketing purposes by contacting our Supporter Relations Team or our Data Protection Officer, whose details may be found at the end of this privacy notice.

Donor wealth analysis

(Phased processing to commence October 1 2025)
We may conduct donor wealth analysis. Donor wealth analysis involves us assessing information about you to understand whether you have the capacity and/or affinity to support Marie Curie at a higher level (such as making a major donation). To conduct donor wealth analysis efficiently, we may use trusted third-party wealth analysis companies that undertake profiling to collate and analyse information we provide together with information from public registers alongside statistical social-economic data. This helps us to understand more about your interests and level of potential engagement or donation. This may involve the sharing of information with those third parties about you, including: (a) your name and contact information; (b) date of birth; (c) occupation; and (d) spouse or family member details.
We have a legitimate interest to use your personal information to conduct donor wealth analysis for marketing purposes. This will help us target communications in a more focused and appropriate way and to further our charitable aims. If you would like more information about Marie Curie’s donor wealth analysis activities you can contact us.
Please note, you can opt out of donor wealth analysis for marketing purposes at any time by contacting the Supporter Relations team at supporter.relations@mariecurie.org.uk.

Due diligence

Please note that before seeking or accepting major donations we’re required to conduct a minimum level of due diligence. This is in accordance with our legal and regulatory obligations and our internal risk management policies and procedures. This means that if you opt out of analysis of your data, we may still conduct some analysis that’s required to enable us to accept donations from you.

Marketing to you and talking about fundraising

We use your details to give you information about our work, events, services and/or products which we think might interest you.
For example, we might contact you about goods or services you’ve purchased or used in the past, or send you updates about our fundraising appeals, volunteering opportunities and latest campaigns.
Where we do this via email/SMS, we’ll only do so with your prior consent.
We may have a legitimate interest to send you marketing by post or phone (if you are not registered with the telephone/mailing preference service) unless you have already asked us not to do so as part of your supporter journey.
Please note, you can opt out of marketing by phone or post at any time by contacting the Supporter Relations team at supporter.relations@mariecurie.org.uk

Donations and other payments

When you use our secure online donation or payment pages, you’ll be directed to a specialist supplier company, who will receive your credit card number and contact information to process the transaction. We don’t retain your credit or debit card details.

Why do we need this information?

Our organisation relies on our supporters to enable us to deliver vital free services to our patients and their families.
Our Fundraising and Communications team may contact you via direct mail or telephone to inform you about fundraising efforts we undertake to raise money for our charity, unless you have objected to communication. We may also ask your consent to opt-in to such fundraising communications via email or text messaging.

Our lawful basis for processing this information

We are allowed to process your information for one or more of these reasons:
  • Consent: You’ve given clear consent for us to process their personal data for a specific purpose, especially with regards to digital communications.
  • Contract: The processing is necessary to fulfil a contract between you and Marie Curie, for example when you make a purchase from our stores or donate to our charity.
  • Legitimate interests: The processing is necessary for our legitimate interests. This does not apply to digital communications in the charity sector (such as email or text messages) as covered in the Privacy and Electronic Communication Regulations.

Condition for processing special category data

Where we process special category data from our supporters, we’re also required to have a condition for processing such data. We rely on the following conditions for processing special category data:
  • with your explicit consent.

How we use this information

We use the information we collect to build a picture of our supporters and to ensure that our communications with you are relevant and timely and provide a good experience of supporting Marie Curie.
We may use information to:
  • provide you with services, products or information that you’ve requested
  • administer and process your donation, event entry/attendance or support your fundraising
  • provide further information about our work, services, activities or products
  • register and administer your participation in events you’ve registered for
  • allow you to purchase goods
  • thank you for your support
  • process a Gift Aid claim
  • keep a record of your relationship with us
  • record your contact preferences
  • send you our newsletters and other information about our charitable or fundraising activities or education events by post if we feel this could be of interest to you. We’ll email this information where we have consent
  • tell your story for publicity purposes with consent
  • gain publicity for current or future events by using photographs and videos taken at our fundraising events. For all other photography we ask for publicity consent forms to be completed
  • understand how we can improve our services, products or information
  • ensure your safe participation in an event by sharing health and other relevant information you provide when you enter with third party providers who carry out health and safety roles as part of the event
  • group people together to make sure the correspondence they receive is relevant
  • build a picture of your company and employees to ensure we tailor our contact with you and provide you with the relevant stewardship
  • for fraud prevention, credit risk reduction or otherwise as required by law or regulation
  • further our charitable aims, including for fundraising activities
  • research the impact and effectiveness of our work and services
  • analyse and improve our work, services, activities, products or information (including our website) or for our internal records
  • use IP addresses and monitor website use to identify locations, block disruptive use, record website traffic or personalise the way information is presented to you
  • satisfy legal obligations which are binding on us, for example arising from contracts entered into between you and us or in relation to regulatory, government and/or law enforcement bodies with whom we may work
  • register, administer and personalise online accounts.

Who do we share your information with?

We may need to share your information with third parties to provide you with our services or to help us raise funds for our charity or to achieve the other purposes set out in this policy.
These third parties include:
  • services providers who host our website and systems
  • payment card providers who handle transactions on our behalf
  • third-party marketing organisations we work with when you sign-up to our marketing as a charity
  • business partners, suppliers and sub-contractors
  • advertisers and advertising networks
  • analytics and search engine providers
  • IT service providers
  • other beneficiaries, executors and legal advisers, when administering a legacy.
In particular, we reserve the right to disclose your personal information to third parties:
  • in the event that we sell or buy any business or assets, in which case we will disclose your personal information to the prospective seller or buyer of such business or assets;
  • if substantially all of our assets are acquired by a third party, personal information held by us may be one of the transferred assets;
  • if we’re under any legal or regulatory duty to do so; and/or
  • to protect the rights, property or safety of Marie Curie, its personnel, users, visitors or others.

Where do we store your information?

We often work with companies with whom we share your information and who may be in the EU and elsewhere in the world including the US, India and other countries with more lenient data protection rules than those in the UK. Wherever they’re located, we aim to work with companies who use appropriate measures, such as International Data and Transfer Agreements, to keep your information safe.
We will always seek to ensure that appropriate or suitable safeguards are in place to protect your personal information and that the transfer of your personal information follows applicable data protection laws. We usually rely on regulator approved standard contractual clauses when transferring personal data to countries located outside of the European Union. Where appropriate, we may also rely on the UK Extension to the EU-U.S. Data Privacy Framework, known as ‘the UK Data Bridge’ for the processing of personal data transferred from the United Kingdom to the United States.
You can obtain further information, including a copy of the relevant data safeguard where this is documented by contacting our Data Protection Officer although some details may be redacted for confidentiality reasons.

Retention

Your data is kept in accordance with the statutory retention periods.

Change of purpose

We will use your personal information for the purposes for which it is collected. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Your Personal Information Rights

What rights do I have over my personal data?
You can:
  • access your data by making a Subject Access Request
  • rectify, erase or restrict your data where this is justified
  • request transfer on your data where this is justified
  • object to the processing of your data where this is justified
  • object to how your information is used.

Concerns about your records

If you have questions about this Privacy Notice, or if you’d like to exercise any of your privacy rights, please contact us by emailing infogov@mariecurie.org.uk.
If you are dissatisfied with our response, or if you have any further queries regarding how your personal data is processed, you should contact Marie Curie’s Data Protection Officer at DPO@mariecurie.org.uk.
If you are still unhappy with the outcome of your enquiry, you have the right to object to data processing in certain circumstances, which you can do by contacting the Information Commissioner’s Office.
The Information Commissioner
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF

Changes to this Privacy Notice

We reserve the right to update this Privacy Notice at any time, and we will provide you with a new Privacy Notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.
Published: 10 Sept 2025
Updated: 17 Sept 2025
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©2025 Marie Curie. Registered Charity, England and Wales (207994), Scotland (SC038731). Registered company limited by guarantee, England & Wales (507597). Registered Office: One Embassy Gardens, 8 Viaduct Gardens, London SW11 7BW

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