Behind the scenes of our TV advert: the Goodbye We All Deserve

The advert tells the story of Greg, a man who has died and is reflecting on his life and his loved ones. As he journeys back through the years, he thanks his friends and family for everything they've meant to him.

It shows what good end of life care can look like when people get the right support at the right time. That means pain is managed, worries are looked after and the people close to you are supported. It means your wishes are listened to, and you're treated like yourself until the very end.

Everyone deserves good care at the end of their life. But almost one in three people who die in the UK don't get the care and support they need. That's around 200,000 people every year – and as our population ages, that number is rising.

We're on a mission to close this gap. Over the next five years, we aim to double the number of people we care for by bringing more of our care into local communities and people's homes.

But we can only reach more people if they know we're here, what we do and how to get our support – which is why we made this advert.

Jo Bray, Marketing Director at Marie Curie, said: "Everyone deserves good care at the end of life, but around 200,000 dying people in the UK don't get it each year. Without doing things differently, that number will only grow.

“We’re determined to change that. Over the next five years, we aim to double the number of people we care for. By bringing more of our care into local communities and people’s homes, we can help more people plan ahead for the kind of goodbye they want. It will also help avoid unnecessary hospital stays, which are distressing for everyone and costly for the NHS.

"Our new creative approach is moving and thought-provoking. It will help us bring greater consistency and coherence to the way we tell our story, so more people know we’re here, why our work matters, how to reach and support us."

The Goodbye We All Deserve is our new campaign. As well as on TV and YouTube, you might see or hear it on the radio, on your favourite podcasts and on social media throughout November and December.

We created the advert with the creative agency VCCP Blue. It was directed by Chris Barrett and Luke Taylor and produced by Academy Films, in collaboration with Girl&Bear, VCCP’s global content creation studio.

On social media, our adverts feature real people. They share voice notes about how Marie Curie helped someone they love at the end of their life.

Yes. We provide expert end of life care for people living with any illness they're likely to die from, including dementia, heart, lung, liver and kidney disease, motor neurone disease, Parkinson's and advanced cancer.

We care for people at home, in our hospices, in hospital emergency departments and in GP surgeries. And we support their family and friends too. Find out more about our services.

If you're living with a terminal illness, you’re caring for someone or you’re going through a bereavement, you can call our free Support Line on 0800 090 2309.

Greg and the rest of the people in the advert, including the Marie Curie Nurse, are played by actors. Greg’s experience is informed by Marie Curie’s knowledge about what a good end of life can look like with the right support.

The actors who appear in the advert are Grant Masters, Marina Fallahi, Abigail Moss, Helena Little, Freya Duffy Allain, Tony Chapman, Michael D’Cruze and David Wainwright.

The song in the advert is Breath by Stein Austrud.

Of course. Share the YouTube link with anyone you think should see it, and tag us @MarieCurieUK when you do.

The goodbye we all deserve shouldn't depend on where you live or what illness you have. With your support, we can reach more people with the care they need, right to the end.