How to get people to sponsor you for an event

Meet charity hero, Richard Mutimer. He’s running the London Marathon in memory of his mum and dad. So far, he’s raised over £6,500. We asked him some questions, to get to the bottom of his event sponsorship success.

Richard hugging his mum Gill
Richard and his mum Gill, who received care from Marie Curie Nurses.

How is your fundraising going?

It’s going well! There’s been a wonderful response from friends, family, work and beyond.

I’ve increased my target on two occasions as a result!

In what ways have you been getting people to donate money?

I’ve kept it quite simple, with the two quizzes being my focus. At both quizzes I have included an auction and a raffle which have helped.

The total funds raised from both quizzes was over £4,000.

Otherwise I’ve stuck to tried-and-tested fundraising techniques such as using JustGiving and social media.

Why did you choose to throw quizzes to get sponsorship?

I think, when it comes to fundraising, it’s important to play to your strengths.

I work in the music industry, so I could speak with existing contacts and gain support. For example, I hired the ideal venue for two nights for free – so I made a big stride in the right direction from the off.

How did you get people to attend your fundraising events?

I was confident I could draw in good crowds, just through my previous experience in events.

My secret fundraising weapon is my friends. They are incredibly supportive and have played a big role in the success of my fundraising, and spreading the word.

They say “yes” pretty quickly which helps!

Richard training for the London Marathon with his friends
Richard (far right) attending a training session with UK boxing legend Anthony Joshua.

Do you have any tips for other fundraisers?

A few simple tips, that worked for me …

1) Start early. 

Even if it’s just writing ideas down. It takes a big weight of your shoulders if you’ve been slowly working on it nice and early. 

It was actually a little out of character for me as I am generally pretty last minute, but it certainly helped me.

2) Collaborate. 

I like speaking to as many likeminded people about my ideas as possible. 

Different people bring different ideas and opportunities to the table.They may not always be what you’re after, but I find these conversations help me. 

3) Step out of your comfort zone. 

Do something you wouldn’t usually. It’s a bit of a cliché but we’re capable of so much more than we think. 

The great triathlete/ironman professional Chrissie Wellington told me that one recently.

How is your marathon training going?

Since starting training, I’ve been hindered with a knee problem which I’m working hard to shake off but it’s proving difficult.

I’ve gone from focusing on finishing time, to aiming to simply finish! I’m just very grateful to be part of the event.

How are you feeling about marathon day?

I flitter between feeling extremely excited and trepidation because of my knee problem! I think I will just try and pace myself, and think about the beer at the finish line.

I've seen first-hand the effect Marie Curie has on someone with a terminal illness, and their network around them. They are a special charity with special people, that means a lot to me and my family.
Richard’s London Marathon JustGiving page

Richard is running in memory of his mum and dad, so people living with a terminal illness can get care and support at the end of their lives. 

Read Richard’s story

Visit Richard's JustGiving page  

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