Frankie Bridge reunites with Superdrug and P&G to help raise £200,000 for Marie Curie

The Saturdays singer and celebrity mum of two, Frankie Bridge is making an appeal to people across the UK to support the Superdrug and P&G #FeelSuper Campaign, which hopes to raise £200,000 for Marie Curie in 2016. 

From 9th March  to the 5th April inclusive, at Superdrug stores nationwide and at Superdrug.com, each time you buy from selected P&G products including brands such as Olay, Gillette and Oral-B, you will trigger a donation to Marie Curie; the UK’s leading charity caring for people living with any terminal illness, and their families.  

Last year the #FeelSuper campaign raised over £200,000 for Marie Curie, helping to fund more than 10,000 hours of vital care and support for people living with a terminal illness – or the equivalent of 10 Marie Curie Nurses for a year. Whether it’s providing hands-on care and vital emotional support for someone at home, complementary therapies at a Marie Curie hospice or simply making a cup of tea for a family member, often it’s the little, every day things that these Marie Curie Nurses do that make a big difference. 

However, research shows one in four people don’t get the care and support they need at the end of their life, meaning there is still work to be done.  So this year the campaign returns and Frankie, supported by P&G and Superdrug, has committed to raising another £200,000 for the charity.

Frankie Bridge, The Saturdays singer and mum of two says, “This is a really special charity which I’ve supported for many years and I’m very excited to be working with Marie Curie again through the #FeelSuper campaign.  What I love about the campaign is that it’s so easy to get involved, it’s as simple as buying your everyday essentials from Superdrug, without putting anything over and above what you usually put in your shopping basket. For lots of people, it’s the little treats like a new lipstick or favourite moisturiser that helps them to feel super. Now those everyday pick me ups can make them to #FeelSuper knowing they are helping others too. One product = one donation.”

As a long term supporter of Marie Curie, Frankie most recently spent time with 12 amazing Marie Curie Nurses, who donned their daffodil pins and joined Frankie on the campaign photoshoot. 

Melissa Tiley-Waters, one of the Marie Curie Nurses who joined Frankie at the shoot, said: “It’s been great to be able to join Frankie in helping raise awareness of this wonderful campaign. When someone is terminally ill, having the support of a Marie Curie Nurse can make a huge difference to them and their family. One of the things I spend my time doing when I’m caring for my patients is simply talking to family members and carers. Just having someone there, to share their thoughts and worries with, really helps at such a difficult time. All of the money raised by #FeelSuper will go a long way in helping Marie Curie reach many more people living with a terminal illness around the country and we, as nurses, hope everyone joins us in getting behind the campaign.”  

Ben Parker, Account Director, P&G UK and Ireland, said: “We are delighted to be joining forces with Superdrug for a second year to help raise another £200,000 for Marie Curie. We are proud to be able to use our brands and our partnership with Superdrug to try to make a difference to the lives of those who need it and to watch the campaign grow.” 

Simon Comins, Buying Director, Superdrug added, “It’s with great excitement that we’re taking part in the #FeelSuper campaign with P&G for a second year, in aid of our charity partner Marie Curie. It reinforces our pledge to be the best in everyday accessible beauty and health while giving customers the opportunity to make a real difference to the lives of people living with terminal illness, just by choosing to put their favourite products in their shopping basket. Last year, our customers helped to raise £200,000 for Marie Curie which will help to fund the equivalent of 10 nurses for a year. This year we’re looking forward to a fun campaign that helps our customers feel super and in doing so, help them to help others at the same time.”

From 9th March to 5th April inclusive, each time you buy any P&G product in a Superdrug store or on Superdrug.com, including brands such as Max Factor, Olay, Gillette, Pantene, Oral-B, Tampax, Always, Venus and many more, P&G will make a donation to Marie Curie. One product = one donation.

After the 5th April, a selection of products which bear the Marie Curie logo on pack, or at shelf, including brands like Max Factor, Olay, Gillette and Oral-B will continue to trigger donations. For more information, visit www.superdrug.com/feelsuper.