Frankie Bridge is calling on the nation to support #FeelSuper campaign

Today, celebrity mum of two Frankie Bridge is reaching out to UK shoppers to get involved and support the #FeelSuper campaign, which hopes to raise essential funds for Marie Curie, the UK’s leading terminal illness charity. New research by Marie Curie shows that a sixth of Brits surveyed feel let down by the end of life care provided to loved ones¹ with figures also showing that every five minutes, someone in the UK dies without the care and support they need², so there has never been a more important time to support the UK’s most vulnerable and their loved ones. Getting involved with the campaign, where one donating P&G product bought at Superdrug will trigger a donation, is so simple; it’s a great reason for you to #FeelSuper using the products you love whilst helping others.

Launching for a third consecutive year, P&G and Superdrug’s #FeelSuper campaign, has already raised almost £400,000, the equivalent to nearly 20,000 hours of nursing care by Marie Curie. But there are still a large number of people living with a terminal illness, who die without receiving the end of life care they need. So from the 5th April to the 2nd May, Frankie is once again calling on the nation to head to their local Superdrug and stock up on donating P&G brands such as Oral B, Olay, Gillette Pantene and many more. One product = One donation.

This year, Frankie took the time to visit the Marie Curie Hospice, West Midlands to see first-hand how money raised by the #FeelSuper campaign is going a long way to helping those who need it most. Frankie spoke to staff, volunteers and families affected by the loss of loved ones and who have been directly supported by the charity, including; Keith Kane who was helped by staff to marry his long-term partner Janet, and sisters Bryony, Reann and Jodie Jones, who are receiving on going support after their grandmother sadly passed away earlier this year.

Frankie says, “Ever since I helped lay the foundations at Marie Curie’s West Midlands hospice I have been touched by everyone involved who go above and beyond to help those in need. Spending time at the hospice with people like Clare and Ally, volunteer gardeners and Suzanne, the Community Palliative Care Lead, inspires me yet again to raise even more money. This is what I love about the campaign…it’s just so easy to be a part of. You can #FeelSuper knowing you are helping others with one product = one donation, it’s the little treats like a new Oral B toothbrush or Pantene shampoo and conditioner that really make a difference.”

In a recent survey, Marie Curie also found that nearly a fifth (19%) of people who have lost someone, feel that better end of life care could have helped them preserve memories of happier times³. These statistics only highlight the significance and relevance of campaigns like #FeelSuper, which rely on the continued support of UK shoppers, to have an impact. Frankie, P&G and Superdrug are committed to reaching the £500,000 mark this year, by simply asking the public to stock up on the little things that make them #FeelSuper, triggering a donation and help others #FeelSuper too.

Annemarie Muir, Customer Team Leader, P&G UK and Ireland, says, “In its third year, we are no less inspired and committed to raising funds for Marie Curie. We are delighted that through buying donating P&G products at Superdrug, shoppers have already raised so much. But watching Frankie visit the West Midland Hospice just shows us all – there is so much we can still do.”

Suzanne McArthur, Palliative Care Community Lead at the Marie Curie Hospice, West Midlands, says, “It’s been great to talk to Frankie about the amazing work the Marie Curie team do to support people living with terminal illness and their families. All of the money raised by #FeelSuper will go a long way in helping Marie Curie support many more people living with a terminal illness and we hope everyone joins us in getting behind the campaign.”

Simon Comins, Commercial Director for Superdrug added, “It’s with great excitement that we’re taking part in the #FeelSuper campaign with P&G for a third year, in aid of our charity partner Marie Curie. We’re looking forward to another fun and inspiring campaign that helps our customers feel super and in doing so, helps them to help others at the same time.”

From the 5th April to the 2nd May you can get involved and #FeelSuper with brands such as Oral B, Olay, Gillette Pantene and many more, P&G will make a donation to Marie Curie. One product = One donation.